Certificate in Digital Marketing Course
Join the Digital Marketing course at DAIIT Computer Academy and master SEO, social media marketing, PPC, content marketing, and more. Gain hands-on training from experts and boost your career or business. Enroll today and become a digital marketing pro!
Digital Marketing Course – Main Highlights
- Fundamentals of Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising
- Social Media Marketing (SMM)
- Content Marketing & Blogging
- Email Marketing & Automation
- Affiliate Marketing & E-commerce Strategies
- Web Analytics & Performance TrackingDigital Marketing Tools & AI Integration
- Freelancing & Career Growth in Digital Marketing
Certificate in Digital Marketing Course.
What you'll learn
Search Engine Optimization (SEO): Understanding how to optimize websites to rank higher on search engine results, improving visibility and driving organic traffic.
Social Media Marketing (SMM): Learning strategies to promote products or services on platforms like Facebook, Instagram, Twitter, and LinkedIn, including content creation, audience engagement, and paid ads.
Content Marketing: Mastering the creation and distribution of valuable content to attract and retain customers, including blogs, videos, and infographics.
Email Marketing: Developing effective email campaigns to nurture leads, increase conversions, and build strong relationships with customers.
Skills you'll gain
A comprehensive Digital Marketing course should cover the following essential skill points:
1. Fundamentals of Digital Marketing
- Understanding digital marketing vs. traditional marketing
- Digital marketing channels (SEO, SEM, SMM, Email, etc.)
- Consumer behavior in the digital space
2. Search Engine Optimization (SEO)
- On-page SEO (keyword research, meta tags, content optimization)
- Off-page SEO (backlink building, guest blogging)
- Technical SEO (site speed, mobile optimization, schema markup)
- Google Search Console and SEO tools (Ahrefs, SEMrush, Moz)
3. Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising
- Google Ads (Search, Display, Video, Shopping, App campaigns)
- Keyword bidding and quality score
- Ad copywriting and A/B testing
- Remarketing strategies
4. Social Media Marketing (SMM)
- Marketing on Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest
- Organic vs. paid social media marketing
- Creating engaging content and social media calendar
- Facebook & Instagram Ads (targeting, budgeting, audience insights)
5. Content Marketing & Blogging
- Creating high-quality and SEO-optimized content
- Blogging techniques and WordPress setup
- Content marketing strategies (storytelling, infographics, videos)
- Guest posting and influencer collaboration
6. Email Marketing & Automation
- Building an email list and segmentation
- Creating effective email campaigns (newsletters, promotions)
- Email automation tools (Mailchimp, HubSpot, Sendinblue)
- Measuring email marketing performance
7. Affiliate Marketing & E-commerce Strategies
- Understanding affiliate marketing and referral programs
- Choosing the right affiliate networks (Amazon, CJ, ShareASale)
- E-commerce digital marketing strategies (Shopify, WooCommerce)
- Conversion rate optimization (CRO)
8. Web Analytics & Performance Tracking
- Google Analytics (traffic analysis, user behavior, goal setting)
- UTM parameters and tracking campaign effectiveness
- Heatmaps and customer journey analysis (Hotjar, Crazy Egg)
- Reporting and decision-making based on data
9. Digital Marketing Tools & AI Integration
- Using AI for content creation and ad optimization
- Chatbots and automation in digital marketing
- Tools like Canva, Buffer, Hootsuite, ChatGPT for digital marketing
10. Freelancing & Career Growth in Digital Marketing
- How to get digital marketing clients
- Building a personal brand as a digital marketer
- Freelancing platforms (Upwork, Fiverr, Freelancer)
- Resume building and interview preparation.
OFFLINE-ONLINE CLASS
High-Quality Video Audio,
and Live Class
Live Class
We provide students with online and offline learning sessions conducted in real-time.
Recorded Class
After class, recorded lectures or lessons that students can watch at their convenience.
High-quality video
We refers to clear, and visually appealing video content with excellent resolution, playback
Access all devices
Students can join the class using any device, including smartphones, tablets, laptops, or desktops.
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